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I just read an interesting article in Time Magazine about an activist idea (which includes a website, facebook and twitter accounts) that just might lead to environmental change at a grass roots level.

Carrotmob is a method of activism that leverages consumer power to make the most socially-responsible business practices also the most profitable choices. Businesses compete with one another to see who can do the most good, and then a big mob of consumers buys products in order to reward whichever business made the strongest commitment to improve the world. It’s the opposite of a boycott.

This started in San Francisco by Brent Schulkin and is moving across the country (currently in 15 cities). This video says it all and is entertaining.


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Carrotmob Makes It Rain from carrotmob on Vimeo.